Sonja has spent the last twenty year working within the third sector running events and fundraising campaigns to attract investment from high net-worth individuals and corporates into charities. In her role as Associate Director she works alongside companies developing innovations that could impact men with prostate cancer. This includes raising capital for early-stage investments, engaging experts to assess and support companies and fostering greater collaboration between charities working in translational research. Sonja also co-founded the Translating and Accelerating Research (TAR) Network which she leads alongside Jayne Spink.